Most B2B deals die in "no decision." Most AI rollouts stall at the people layer. I work on both, with one method: measure the human side first, change it, then measure again.
Years in sales and consulting
People trained
Teams trained
Your pipeline is full. Your deals stall in "no decision." A consultative sales system that helps your team turn conversations into decisions.
40-60% of qualified B2B deals end in no decision, not a loss to a competitor. Dixon & McKenna, The JOLT Effect (2022).
First step: free Sales Performance Scan, 30 to 45 minutes
Explore Sales Alchemy →Your AI tools are deployed. Behaviour hasn't changed. Find out what's really in the way, person by person, before the next licence renewal.
About 70% of AI implementation challenges come from people and processes, 10% from algorithms. BCG (2024).
First step: free AI Readiness Snapshot™, 25 questions
Explore AI Adoption →Whether it's a buyer deciding or a team adopting AI, the answer sits with people. So every engagement follows the same three steps.
A short diagnostic before anything changes, so we know where the real blockers are, not where we assume they are.
Work with the people involved, calibrated to how each of them thinks and decides. Not a generic training day.
Same questions, same people, at the end. What changed, and by how much.
I started in FMCG sales at Doncafé, P&G and InBev, carrying a number like everyone else. For the next two decades I consulted on the question that followed me from those floors: what actually moves a sales team, and what only looks like movement on a slide.
I've trained more than 5,000 people across 50+ teams in pharma, automotive, telecom, IT and hospitality. Clients have included BMW Srbija (Delta Motors), Mylan and VIP Mobile.
Sales Alchemy™ is what those years taught me, written down: a consultative system built on how buyers actually decide, and on the idea that a good seller improves the buyer's decision, not just the odds of the sale.
The same lesson applies to AI. The technology is the easy part. The harder work is bringing people along, in a way that lasts past Friday.
"The training led to significant improvement in both the knowledge and behavior of our sales staff, and in our results. The budget was never exceeded."
"Nenad has an exceptional ability to understand people, their drivers, challenges, and what they need to unlock their potential. His guidance is invaluable for anyone stepping into leadership."
"A wealth of experience shaped him into a consultant who, thanks to his objective approach and ability to see the bigger picture, sometimes seems like a real magician."